Richardson has got a pretty good idea for campaigning. He is calling it the presidential job interview. The campaign is on the internet only and can be found on sites such as YouTube and his own website. I think its a catchy idea and a innovative way of getting his message across using humor. Match that type of ad with the more conventional, feel-good, patriotic commerical of Hilary Clinton's posted on YouTube. I'm not sure which one is better or worse, but I do know that Richardson should win points for the most innovative. So as not to play favorites, here is one of Mitt Romney's TV ads on YouTube, which is the same kind of style as Clinton's as well as John McCain's also posted on YouTube. It seems Richardson's team is the only one so far that is thinking outside the box.
If you are the type of person that likes to further question things, you are probably thinking, well how much does this all cost? Excellent question. CNN's source for answers to such questions is TNSMI/Campaign Media Analysis Group. According to CNN, Mitt Romney spends about $85,000 a day on TV ads, McCain has spent about $300,000 on his ads, Obama leads the Demoracts spending $3.9 million and Clinton and Richardson both tie with $2.2 million in TV ads.